de Salvador Alemany Mas (Autor), Martí Saballs Pons (Autor)
This book is not a manual of the obvious. It is an appeal to intelligence. To the intelligence that any entrepreneur who wants to launch a project must cultivate. To the singular intelligence demonstrated by Salvador Alemany, president of Abertis and the Abertis Foundation, who, in conversation with Martí Saballs, journalist and deputy director of the newspaper Expansión, recounts his personal and professional adventures, from his experiences as vice president of FC Barcelona and president of its basketball section, to his resilient efforts in creating the multinational Abertis. In Business Intelligence, Alemany shows us what today's entrepreneur must be made of, "always attuned to current events and the profound economic, business, and financial changes." His reflections reveal that the world of business and the world of sports are similar. Every good manager must be like a coach: for neither, there is a magic formula, except to overcome the fear of losing, assume responsibility, and play the game, taking advantage of our strengths.