How Industries Evolve: Principles for Achieving and Sustaining Superior Performance - Anita M. McGah

Autor:		Anita M. McGahan
Editorial:		Harvard Business School Press
Año:		2004
ISBN:		9781578518401
Encuadernación:		Tapa Dura
Idioma:		spa
Ilustrador:		...

Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. There are specific rules that govern how change can successfully occur in a given industry Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth.Growth and innovation are essential for the long-term survival of every company and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening and a breakthrough framework for turning it around.